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Actions (click-outs)
The number of CTA taps that open a URL, call a phone number or open an email client.
Other Articles:
Connecting multiple domains
Do Conversations or Brand Stories need to offer a cookie warning / pop-up?
Running on desktop
What if I don’t have a privacy policy?
Who will be operating the platform?
What’s the difference between Processors and Controllers?
Interactions (engagement rate)
Ad-server Integration
Is there a reporting API?
What are the specs for creating Brand Stories?